@thatalexpalmer.eth
zK anything is important but users shouldn't be expected to understand it.
same as they shouldn't care about http vs https - it just works (most of the time), zK should work (all of the time).
"this tech proves that it has your secret without revealing it" is hieroglyphs.
make things 99% invisible
to understand things, name them.
to understand them deeply, teach someone how they work. using language they already use and understand.
the burden of clarity is on you.
p.s. testing something
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