@ternence

Many projects use airdrops as a way to gauge market sentiment and test product-market fit. By distributing tokens to early adopters, developers can observe how users respond—whether they stake, trade, or abandon the tokens. Airdrops also serve as low-cost experiments for testing tokenomics, liquidity depth, and governance participation. For example, if many recipients sell immediately, it signals weak perceived value, prompting adjustments in design. Conversely, strong retention rates may indicate genuine interest. Airdrops can also reveal demographic insights about engaged users across chains or platforms. In this way, projects treat airdrops as both a marketing tool and a research mechanism. The feedback loop allows teams to refine strategies before committing significant capital or scaling the ecosystem further.

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