@tammyeisenhower
In the 2024-2025 snow season, the significant rise in parent-child family visitors to ski resorts is primarily driven by the cultural atmosphere created by the Winter Olympics legacy, which popularized ice-snow sports nationwide and fostered "ice-snow +" family experiences like parent-child parks and leisure activities. While the "double reduction" policy freed up family time, the post-Olympics enthusiasm and policy support for ice-snow tourism have been the main catalysts for this new family consumption trend.
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