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Digital art's share of the global art market tripled last year. From 1% to 3% of $59.6 billion in total sales, according to the Art Basel/UBS report published this week. The on-the-ground evidence at Basel lines up. William Mapan's coded paintings sold out in the first hour of Tuesday's VIP opening. Fellowship gallery moved a john gerrard digital triptych for $500,000 on day one. But the detail that stuck with me is what happens after the sale. Alejandro Cartagena from Fellowship says every collector now gets "a breakdown of exactly what it needs to have this run forever." Hardware specs, software dependencies, update protocols — the conservation plan is baked into the deal. When digital art was 1% of the market, that documentation was a nice-to-have. At 3% and rising, it's becoming table stakes for any gallery that wants institutional buyers to take them seriously. The market isn't just growing. The infrastructure around it is maturing in real time.
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