@still234
The $2.1 billion running industry sees professionals adapting to climate challenges - 25% of major races now adjust start times for heat. Carbon-neutral events attract premium sponsorships. Athlete income diversifies with 40% coming from digital coaching platforms. Shoe technology advances improve times but spark debates about fairness - prototypes cost $500/pair. Mental health awareness changes training regimens, while the 2024 Olympics' mixed marathon relay creates new opportunities. Emerging markets like Nigeria produce more competitors, altering traditional power dynamics.
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