@stiickz
I just think it's a communal effort
The average person doesn't necessarily care about building. They are just consumers. They want something new to consume.
So you have to essentially trick them into consuming your content via influencer.
Influencers are the bridge.
So unless you can discover a way to make the average person interested in building, they are going to need a bridge to get to your content
Some people are good at building
Some people are good at promoting
Most are good at consuming.
But it takes all 3 to be successful