@stgraete.eth
30 days of marketing: cases and strategies of legendary brands
day 1
How did CocaCola make Christmas her holiday?
back in the 1920s, CocaCola launched its Christmas Company (marketing)
in it, Santa Claus drank a signature drink and gave happiness
since then, it has been widely believed that it was CocaCola who helped shape the main image of Santa Claus
nowadays, their Christmas company is always perceived as warm and friendly
and it's hard to imagine Christmas without their signature drink
By the way, have you ever wondered:
> That there's a reason Santa Claus and CocaCola have the same color palette?
From this we can draw a good conclusion:
> Associate your product with emotions and holidays — people will remember forever.
Which Christmas commercial do you like the most?
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