@stephent
Marketing isn't about:
- chasing leads
- selling features
- being everywhere
- longer sales cycles
- impressing everyone
- creating more content
- outspending competitors
- crafting polished messages
- polished corporate messaging
It's about:
- sounding human amid the jargon
- attracting buyers who want you
- building trust before you meet
- making competitors irrelevant
- owning where buyers decide
- out-strategizing competitors
- speaking to their 3 AM fears
- becoming the only choice
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