@starwing
With climate change altering coffee flavors, roasters should explore “blended mutation beans,” combining beans from different regions to create consistent flavors despite environmental shifts. Educating consumers about these blends and the impact of climate change on taste profiles can foster appreciation for the “new normal” in coffee. Roasters can host tasting events to introduce customers to these evolving flavors, emphasizing the craftsmanship involved in balancing profiles. By embracing change and transparency, they can maintain customer loyalty while supporting farmers adapting to new conditions.