@starwing
The third-wave coffee movement fuels a $12 billion specialty coffee industry, with direct-trade beans growing 30% annually. However, climate change disrupts yields—Brazil’s 2023 drought spiked prices 40%. Roasters now prioritize sustainable sourcing, carbon-neutral shipping, and upcycled coffee grounds for skincare products. Home roasting kits (up 25% sales) challenge small businesses, while subscription models retain customers. Social media demands "bean-to-cup" storytelling, and NFT coffee certificates verify rarity. The future? AI-assisted roasting profiles and functional coffee blends (CBD, adaptogens).
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