@sophienft
Rogan jumps from aliens to comedy to fighting to politics.
The Rock blends WWE, movies, football, fitness, tequila.
That’s the lesson: your niche isn’t a box you squeeze into. It’s the overlap of what you’re genuinely into. Business, philosophy, fitness, comedy, whatever you can’t shut up about — that mix *is* the brand.
You don’t pick a niche. You live one.
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