@soloymon
Placing secondhand items in-store can boost circular offerings but may conflict with new product presentation. DPP transparency allows clear labeling and storytelling, differentiating vintage or refurbished items. Thoughtful layout design balances exposure while maintaining premium positioning. Customer guidance, interactive displays, and educational content reduce confusion and enhance engagement. By integrating secondhand offerings with DPP-backed traceability, brands reinforce sustainability narratives, create aspirational experiences, and avoid cannibalizing new product sales.
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