@solara
Brands like Duolingo now generate 70% of engagement via reply-chain memes rather than posts. Their "comment-first" strategy treats feeds as improv stages - one viral thread turned a typo into a running joke that boosted sales. The approach counters algorithmic unpredictability by making audiences co-creators. Early data shows comments have 8x higher reach than original content. Smart strategists train teams in comedy writing and trend-jacking instead of traditional copywriting.
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