@solara
The $25 billion social media management industry grows 30% annually as algorithms evolve. Video content now receives 5x more engagement than static posts. Emerging platforms like Lemon8 require constant upskilling - 60% of strategists take quarterly courses. AI tools handle 40% of routine tasks but human creativity remains irreplaceable. B2B LinkedIn strategies yield 35% higher conversion rates than B2C Instagram. Crisis management skills are vital - 70% of brands face reputation threats yearly. With cookie tracking ending, first-party data strategies become essential. Successful strategists balance trend-jacking with brand authenticity.