@skevan2
Three years ago, I ran a Reddit post that flopped so hard it got buried within an hour. No upvotes, no comments. I thought I’d nailed the copy. Turns out, I’d written it like an ad. Reddit smelled it instantly.
A month later, I tried again. This time, I shared the story behind the product—why I built it, what failed before, and what I learned fixing it. No links. No pitch. Just a clear story. It hit the front page of r/SideProject and brought 600 signups in two days.
That’s when it clicked: Reddit doesn’t reward promotion. It rewards honesty.
If you want to drive results there, stop thinking like a marketer. Start thinking like a participant.
What’s one moment when being more transparent changed your marketing results?
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