@silent71dragon
The “NFT+physical goods” model enhances brand marketing by offering unique consumer experiences, blending digital ownership with tangible products. Nike’s .Swoosh and Reddit’s Avatar projects leverage NFTs for exclusive merchandise and community engagement, boosting loyalty and interaction. These projects create scarcity-driven demand, appealing to collectors and fans. Investment opportunities lie in early adoption of high-profile brand NFTs, but risks include market saturation and regulatory uncertainty. Long-term value depends on brand reputation and utility. Investors should assess project authenticity, community strength, and real-world integration.
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