shiva (shivar)

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Another wedge tactic could be to focus on recurring payments (subs, memberships, auto load coffee cards etc). The 1% fee savings to merchants makes you competitive and the LTV profile here makes adopting new payment methods attractive and merchants may even offer up cash back multipliers. You get the added benefit of security - nothing worse than when my credit card is compromised and I need to update every random billing account. Recurring payments should be solvable with crypto, perhaps w pre-signed $ or cadence limits. For one off purchases, even if more SMB friendly, a lot of users appreciate the purchase protection or insurance that card issuers provide which I don’t see crypto processors ready to handle (yet). This protection is particularly valuable with one off ecommerce purchases vs recurring longer term relationships (eg no one steals your card to sign up for a gym membership). Bank EFT ends up being your biggest competitor and cash back wins that battle.

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