@seanallenfenn

Methods of Prosperity 110 “I never dreamed about success. I worked for it.” – Estée Lauder Estée Lauder was ahead of her time. Her approach became the foundation for modern cosmetics marketing. Free samples are now standard across the industry. “Gift with purchase” is a ubiquitous marketing strategy. Personal beauty consultations became standard in department stores. Customer relationship management became a crucial part of beauty marketing. Estée Lauder understood what the cosmetics industry failed to recognize: Personal relationships. Selling personal products requires trust, experience, and emotional connection. Which is something that traditional advertising alone won’t achieve. She established principles that remain effective today. I like you, – Sean Allen Fenn

0 reply

0 recast

0 reaction