@seanallenfenn
Methods of Prosperity 99
The Man Who Crafted the Blueprint for the Art Market
Joseph Duveen (1869–1939)
Key Lessons:
• Have better information than your competition.
• Raise the probability of hitting your target.
• Solve practical issues for your clients.
• Know every detail about your client.
• Espionage isn’t out of the question.
• Get in the room with your target.
• Control your brand positioning.
• Leave nothing to chance.
• Have a monopoly.
• Engineer scarcity.
• Be persuasive.
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