“Tell Gemini/GPT to do it.”

The Base marketing team has 3x’d our output from last year, all because of AI. At this point, there’s no way we could keep pace without it.

Burning playbooks @ Heretic.wtf Prev: CMO at Aleo, RabbitHole, Gaia + a bunch of agencies.

Rebrands are often big changes overnight and can feel jarring to their users and communities. For Base's rebrand, we opted to co-create the brand and have the community participate. After all, "Base is for everyone" and we wanted to have a two-way conversation, not one-way.

Base

What does creation start with? Building blocks. Blank canvases. Pixels to push.

We took the shape that holds all of those things — a square — and asked 10 artists to reimagine Base.

In the coming weeks, we’ll be sharing the progress, inspiration, and ideas behind what's next.

brand.base.org

A new look for @base is coming soon, and we’ll be sharing some early explorations over the next few weeks. We’d love for you to be part of the process.

We're reshaping the Base brand, and it's almost time to share the first step.

𝙽𝚘𝚠 𝚕𝚘𝚊𝚍𝚒𝚗𝚐…

Flowers from the Base marketing team today after the sudden passing of my beloved cat of 13 years and a crazy morning facing off with a coyote. Appreciate this incredible supportive team who also ships their best work every day.

Elevating onchain creators 

@nodefoundation @brightmoments 
@ampsfun

Full-time travel & crypto | Former head of social media & community @Binance (20-24) | I don't give financial advice and you shouldn't want it from me anyway

Bringing hospitality onchain @Blackbird Labs | formerly Coinbase, Square (Block)| 🚴‍♀️🐕🍕🍝🗽🌈 /foodnyc

basecamp⁰⁰² is coming

our annual gathering for builders and creators shaping the future

save the date

Last year, we brought together 360 builders, founders, and creators to Idyllwild for a special inaugural Base 'un-conference' retreat.

This year, we do it again. September 2025, USA. 

More details soon.

Basecamp 002 is coming.

Electric energy at the Base Summit today ⚡️

Helping builders build • https://devfolio.co/explore • Cooking @ethindia • Never Stop Building.

life is good

“Architect and crypto enthusiast exploring design and blockchain innovation”

Here’s what I did in NYC this weekend

I went to this venue in the LES called Silence Please where @base was sponsoring the premiere of @shibuyafilm Shibuya Season 1 shorts.

Shibuya is this platform that’s one part streaming one part crowdfunding, that basically gives creators and film makers the tools to raise capital, build community, and bring their projects to life one episode at a time 

The launch party debuted their first 5 indie short films. Some were animation and some live action, all were incredible!shoutout to @pplpleasr!

You can actually go to Shibuya.film right now to watch the short films and support their next episode.

Congrats to pplpleasr on the launch of Shibuya. We’re thrilled to support more independent artists and creators on Base

Content Creator | Founder of Empress diary | Shefi Scholar S12 | @berabaddies

Buying coffee with USDC and @coinbasewallet0.base.eth at Stripe Sessions in a few taps.

We’ve been experimenting with USDC payments at marketing events, and it’s amazing to see how year after year, event after event, the UX gets easier. It’s not perfect yet, but it’s getting better.

SF is alive and well. Checking out back to back Figma config and Stripe Sessions today.

> be me, telling my mom about farcon
> explaining the significance of the new coinbase wallet app

“coinbase, that’s the machine in the grocery store for quarters, right?”

we are so early

Farcaster

your favorite follow’s (@ted) favorite follow

building farcaster | surfing @ venice, ca | eating @ gjusta / gjelina | “lucky me, lucky mud” 🤠

Sarah

@sarahzorah