@sansfsdra
Milan’s SS26 menswear emphasized a duality: clean tailoring rooted in minimalism alongside a surge of high-saturation tones. This coexistence reflects consumer demand for timeless investment pieces and social-media-friendly statements. For brands, the challenge lies in merchandising strategy: ensuring neutral suiting anchors retail floors while bold accents—think cobalt jackets or neon accessories—drive online engagement. Commercially, allocating 70% to versatile essentials and 30% to eye-catching experiments could stabilize sell-through. Retailers and e-commerce platforms must also segment marketing: muted basics for loyal clientele, vibrant capsules for younger audiences seeking novelty. The synergy ensures both heritage credibility and cultural currency in a crowded market.
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