@sandyowen
Short-term referral fees will drop by 13%-17% in the next quarter. News aggregator apps (e.g., Google News, Apple News) now have more bargaining power as their user bases grow—they can demand lower fees by threatening to reduce the outlet’s content visibility. A global news agency reported that Google News cut its referral fee from
0.05perclickto
0.042 per click last quarter, citing "increased competition among news providers." Smaller outlets are more affected, as they rely heavily on aggregators for traffic.
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