@sandrazechariah
ETF inflows are not uniform across investor groups. Institutions tend to dominate larger flows, while retail inflows are more fragmented and sentiment-driven. To profile investors, analysts can triangulate between 13F filings, exchange-level flow data, and social media chatter. Institutions often leave clearer regulatory footprints, while retail intent is noisier but faster to react. By combining structured and unstructured data, a composite investor persona model can be built. This segmentation helps explain flow persistence: institutional flows tend to last longer, while retail-driven surges may unwind more quickly, shaping strategic versus tactical positioning.
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