@sandiforward.eth
I'd argue the business models in blockchain don't exist either. Unless you are in fact a creator, the general social users content is largely in most cases rewarded today for social-fi and shilling or changed behaviour to be rewarded vs. organic.
Hopefully if we stack value it helps e.g. Add the ownership of identity on-chain as a contributing factor too so you can take your identity and followers across apps which hasn't landed yet.