@sandiforward.eth
We’ve all been to a big, vibey crypto conference party, who doesn't love the free cocktails and quality food?
But was it actually a success? Was ROI measured by my happiness… or something more?
The best organisers don’t “throw an event” and hope. Here’s how they’re doing it 👇
@jayks at @eco starts with a business case 6-9 months ahead, outlining expected outcomes (brand visibility, community engagement, lead gen). Past attendance, lead quality & social reach justify the budget. Up to 30% can vanish on team travel.
@kimcurrier at @decentraland pulls from engagement metrics of average in-world engagement time (45 mins). Imagine scaling that to IRL events by tracking ticket entry/exit times via Luma.
Chad from Yuga Labs tracks community happiness with social listening tools, measuring online sentiment, PR mentions & brand reach alongside the on-site experience.
💡 Full case studies & examples in @paragraph below 🔽
https://paragraph.com/@eventalpha/measuring-what-matters-from-vibes-to-value
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