@salomejean
Airdrops boost retention when they are structured to reward ongoing participation and confer real utility—governance power, staking yield, or access to exclusive services. When recipients see tangible benefits from holding and engaging, their behavior shifts from opportunistic claiming to active contribution. Conversely, immediately liquid and fully transferable drops tend to inflate churn and attract short-term speculators. Effective retention strategies combine upfront micro-rewards with vested allocations, reputation systems, and recurring incentives for contributions. Additionally, airdrops that unlock progressive features or community privileges strengthen habit formation, increasing long-term stickiness and aligning user incentives with protocol success.
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