@sahil

spot on. crypto airdrops have gone extreme with performance marketing and attention renting. it's created a perverse culture. tokens/projects need to hard pivot from promoting a transactional community that boosts vanity metrics to one that values usage, ownership or loyalty. 1st gen airdrops (2021) - micro-tasks, quests, earn campaigns 2nd gen airdrops (2024) - attention farming, yap and slop meta needs to change. start rewarding skin in the game, loyalty, consistency, core metrics or app/protocol. winning teams aren't hiding behind status quo or vanity metrics. they're beginning to turn things around.

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