@sageben

𝐑𝐞𝐚𝐥 𝐈𝐏 𝐈𝐬 𝐁𝐮𝐢𝐥𝐭, 𝐍𝐨𝐭 𝐁𝐫𝐚𝐧𝐝𝐞𝐝 Most Web3 “culture projects” confuse mascots, merch, and half-baked comics for IP. But that’s branding in costume, not worldbuilding. Real IP is narrative architecture: each medium adds a shard the others can’t, building gravity you can’t fake. The Matrix and Star Wars mastered it; in Web3, ParallelTCG’s sci-fi lore and ForgottenRunes' decentralized tales outshine mere mascot drops. When the space matures into real IP ecosystems, those still recycling Web2 playbooks will fade. The ones already practicing layered storytelling won’t be mere writers. They’ll be IP architects; the blueprint makers others chase. Tokens fade. Merch fades. Worlds endure. That’s cultural legacy. — Sage Ben #LoreCraft

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