User C: doesn’t matter if they sell or hold the awareness airdrop. 

They learn about the product via the airdrop and they become a loyal net profitable user of the product.

regarding this airdrop question, early selling an airdrop should not be considered a criterion for 'non-believing user' or 'farmer'

i can sell an airdrop if im not interested in the product that airdropped me some tokens

i agree with @betashop.eth and @tricil.eth here - an airdrop is a marketing tool, not a tool to check user retention or filter people who are ecosystem-friendly for the product. this cannot be measured by an airdrop

i wont sell if i like the product and believe in its vision - this is true.
i will sell if im not interested, and it doesnt make sense to judge how i treat new products or how devs should treat me as a user based on this - this is also logically true

🥷 at Senpi:  senpi.ai 
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designed the channel icon for /relationships

trying to build something people will actually like / currently working on: 3d modeling & game dev

again, an airdrop is money. you cant judge people on how they treat money. maybe some user who believes in my product may decide to sell because he needs to buy food

so devs should not consider such criteria as early selling

you can do some analysis by taking into account user airdrop history though. if the user sells 10 times in a row, then maybe there is a pattern?