For decades, offices dominated US construction investment. Now data centres are overtaking them. It’s a signal that the next era of work will be defined less by buildings with humans doing knowledge work, and more by AI systems that require vast, specialised compute to operate… and the physical world is quietly being rebuilt around that reality.
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As a massive Acquired fan, I love their episodes, but their recent Coca Cola take left me conflicted. Yes, branding matters. Yes, Coke blinked in the Cola war with the Pepsi Challenge. But I couldn’t shake it: (1/3)
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gm guys. Shoot me a msg if interested. The roles are for remote EU timezone
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