Paragraph

True story, and beautifully written @samchalom ⌐◨-◨

I've been to so many IRL crypto events over the years, and it's striking how brands that pay to be there often get less attention than they need to actually build loyalty with their audience.

Costumer experience is everything, not merch...

telling web3 stories on and off the screen | journalist & creative  prop 512 + 606 ⌐◨-◨ | founder ayastudio.xyz

True story, and beautifully written @samchalom ⌐◨-◨

I've been to so many IRL crypto events over the years, and it's striking how brands that pay to be there often get less attention than they need to actually build loyalty with their audience.

Costumer experience is everything, not merch...

https://paragraph.com/@ayastudio/why-most-web3-events-fail-to-truly-connect-and-what-we-can-do-about-it?referrer=0xd8BB9039F50B944C52E9D1f961D3914ec1a49f66