@reidtandy
@macbudkowski points out that rather than attempting to onboard the next billion users to Ethereum through a single mainstream app, the focus should be on building hundreds of well-targeted apps that solve specific problems for smaller groups of users, creating incremental growth and paving the way for broader adoption.
"What Ethereum needs is 100s of apps targeting 100k-10 million users."
https://kanfa.macbudkowski.com/onboarding-next-billion-users-ethereum