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Sandra Rhee writes that vintage catalogs like Sears’ succeeded because they embraced artistic, human-centered design, in stark contrast to today’s rigid and monotonous digital shopping layouts.
"The reason mail-order catalogs were able to flow, be readable, and incentivize Americans to flip through them for hours is simple: People took time to design it."
https://sandrarhee.com/what-mail-order-catalogs-did-better-than-modern-ecommerce
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