@reginagalsworthy
Short-term bundled subscription prices will rise by 6%-11% in the next 2 months. Multi-platform bundles (web + mobile + radio) require investing in cross-platform content syncing tools and customer support. A Canadian news broadcaster launched a "All-Access Bundle" last month, combining its website subscription, mobile app, and radio service—priced at $14.99/month, 9% higher than its previous single-platform subscription. Early sign-ups are 25% higher than expected, as users value convenience.
0 reply
0 recast
0 reaction