@reconnect

1/ 🚗 In the short term, instead of companies building fully autonomous vehicles from scratch, companies that retrofit existing cars for autonomous driving might actually have the upper hand. Here’s why 👇 2/ 🏭 Cost: Building a fully autonomous vehicle from scratch requires billions in R&D, factories, hardware, and regulatory approvals. Retrofit companies only need to add sensors + software to existing cars, making it far cheaper. 3/ ⚡ Speed of Adoption: There are already hundreds of millions of cars on the road worldwide. Upgrading them with autonomous kits spreads much faster than waiting for new car production. 4/ 📈 Market Size: Full autonomous carmakers only reach buyers willing to replace their cars. Retrofit companies target the much larger market of drivers who don’t want to give up their current cars. 1/2

1 reply

0 recast

7 reactions