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What is a Rebate? Let’s start with the rebate definition – a rebate is a partial return of funds back to a buyer once the purchase has been made. Rebates are often provided by service providers or manufacturers to boost sales and/or support improved customer loyalty and retention. The biggest difference between rebates vs. discounts is that rebates happen after the sale has been made whereas discounts are lower prices offered at the point of sale. Since rebates occur after the sale has been made, they are a great way to continue customer engagement and interaction.
How Do Rebates Work? Rebates can be looked at from the supplier side and the customer side to see how they work. Let’s see each perspective: Customer Point of View: Sellers or manufacturers offer a rebate to customers. Customers have to save the receipt and submit a claim to receive the rebate. Once the seller verifies the claim and it meets the conditions of the rebate, the finances are processed and returned to the customer in the form of a check, credit for future purchases, or direct deposit. Supplier Point of View: In B2B relationships, suppliers must outline the contractual agreement to specify the rebate eligibility requirements. The supplier then has to track the purchases to make sure the conditions have been met. Once the target is achieved, suppliers must issue the rebate.
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