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Dialectic 33: TBPN (John Coogan & Jordi Hays) - Inside Tech's Water Cooler I talked to @johncoogan and @jordi about making magic everyday behind the desk at TBPN. They have take the tech business world by storm over the last year with their daily news show. They are masters of daily compounding, and we talked about their chemistry, growth, influences, humor, and the "domination of spirit" that they bring to podcasting. I'm grateful to the guys for letting me crash the ultradome and flip the script on them. They do an amazing job of combining high and low: they take the work incredibly seriously and maintain an unseriousness that makes the show light, fun, and addictive. If you're curious why their meteoric rise has been anything but lucky, I think you'll enjoy this one a lot. More so, if you're wondering whether there's still a path to do something fresh in any landscape of homogeneity, John and Jordi offer the playbook. Available on all platforms below. This one was a blast. I hope you enjoy!
12 Lessons from @johncoogan and @jordi on building TBPN: 1. You can’t copy compounding. 2. Discipline eliminates inspiration as a bottleneck. 3. Entertain, inspire or educate—Simply. 4. Go high and low at the same time. 5. Borrow laterally, not recursively. 6. Your niche is enough. 7. The show is the end, not the means. 8. Start with obsession, not opportunity. 9. Platform-Native or Bust. 10. A brand is what you feel. 11. Humor is a way in. 12. Complementary obsessions multiply.
16 Lessons from /dialectic Ep. 30 w/ David Senra, on creating work people still talk about in 30 years