🚀 **SocialFi is Here—Are You Paying Attention?** 🌐
We just launched a deep dive into the next evolution of the creator economy: SocialFi.
Here’s why it matters: 🧵👇
Full article here: https://re7research.substack.com/p/socialfi-are-you-paying-attention
1/ Creator Empowerment: Decentralised platforms are growing. In Web3, creators become the platform, owning their communities and revenue streams.
“By providing a permissionless modular design, Lens content creators and developers are fully empowered to innovate. Social experiences can be tailored to theoretically unlimited ways, tapping into ready-made social
graphs where desired.” - Stani, Founder Lens & AAVE
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#DeFi on @base.base.eth is growing, and one of the hot new protocols is @morpho.
Re7 Labs has been enabling various Morpho supply vaults since its launch on Base, and now you can access Morpho Blue directly on @Farcaster. Try it with by using this frame to supply to the mDEGEN vault, curated by Re7 Labs.
http://degen.re7.dev
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🚀 **SocialFi is Here—Are You Paying Attention?** 🌐
We just launched a deep dive into the next evolution of the creator economy: SocialFi.
Here’s why it matters: 🧵👇
Full article here: https://re7research.substack.com/p/socialfi-are-you-paying-attention
1/ Creator Empowerment: Decentralised platforms are growing. In Web3, creators become the platform, owning their communities and revenue streams.
“By providing a permissionless modular design, Lens content creators and developers are fully empowered to innovate. Social experiences can be tailored to theoretically unlimited ways, tapping into ready-made social
graphs where desired.” - Stani, Founder Lens & AAVE
2 replies
16 recasts
24 reactions
1/
#DeFi on @base.base.eth is growing, and one of the hot new protocols is @morpho.
Re7 Labs has been enabling various Morpho supply vaults since its launch on Base, and now you can access Morpho Blue directly on @Farcaster. Try it with by using this frame to supply to the mDEGEN vault, curated by Re7 Labs.
http://degen.re7.dev
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Morpho Blue is a new lending primitive that allows permissionless creation of collateral and borrow pairs. Unlike older lending protocols, Morpho Blue allows flexibility for any asset and new interesting combinations. Even with new tokens like $DEGEN.
Re7 has been a fan of the /degentokenbase community
Morpho Blue also moves to a new model where risk curators can create specific vaults that combine any set of available Morpho Blue pairs. This opens a whole new avenues for DeFi.
The mDegen vault, curated by Re7 Labs, supplies $DEGEN into Morpho Blue. Users can get native yield from lending $DEGEN and on top get $MORPHO token rewards.
With Morpho's launch on Base, users can also take advantage of new DeFi integrations like this farcaster frame. Supply right from the timeline into Morpho Blue markets and start participating in the growing Base DeFi ecosystem.
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3/ Attention = Currency: In Web3, attention isn’t just valuable—it’s financialised. Creators can now monetise their communities and create new revenue streams, in other words Tokenised engagement . 🚀
*“Launching DEGEN allowed users from the Degen channel and beyond to seamlessly monetize their Farcaster reputation and engagement. Now, DEGEN offers all Farcaster users the opportunity to earn tips for posting high-quality content, providing a frictionless way to monetise their contributions and enhance engagement across the platform.” - @jacek Founder of $DEGEN
The Why Now: SocialFi is growing… and fast —4.5x growth in 7 months in MAU. Web3 social is currently a $2bn industry and set to eat in the creator economy; we estimate it will be a $242bn industry by 2030.
