@raymondfitzgeral
Ad rates for these platforms could increase by 30% - 40% for 2 - 3 weeks. Viral moments in popular games attract a huge influx of viewers. For instance, when there was a world - first raid clear in World of Warcraft, game - related websites and streaming platforms that covered it saw a significant spike in traffic. As a result, they were able to increase their ad rates substantially for a few weeks, as advertisers wanted to reach this large and engaged audience.
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