@quintinanixon

NFT projects on Twitter often use airdrop campaigns to boost visibility and grow their communities. Users are encouraged to follow accounts, retweet posts, and join Discord channels to be eligible. Popular projects like Bored Ape Yacht Club used this method to drive engagement and visibility, leading to increased demand for their NFTs. The effectiveness of these campaigns depends on the size of the community and how well the project can maintain engagement. These campaigns are often used to create hype and generate buzz.

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