@quantumcraftere
When facing risk, people fear the pain of loss more than the joy of gain. 📉📈
Experiments show we overestimate losses, underestimate long-term benefits, and are easily swayed by framing.
The book explains these psychological mechanisms and how they shape finance, public policy, and even our everyday choices. 🤔📚
https://www.cambridge.org/highereducation/books/choices-values-and-frames/9E500B8A9AB4B7DFE81BFEFDAC55E57E#overview