The surge in new DeFi projects on Ethereum increases network congestion, raising gas fees and potentially pricing out retail users. This creates demand for scaling solutions and may temporarily limit price upside until Layer 2 adoption improves efficiency.
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Referral-based airdrops with social reward mechanics incentivize organic growth. Gamifying sharing while capping abuse ensures fair user-driven expansion of the ecosystem.
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Liquidity improves in bullish phases due to higher participation, but slippage and spreads widen sharply in downturns.
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