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Layer 2 protocols like Arbitrum, Optimism, and zkSync scale Ethereum transactions and attract new users. Projects reward Layer 2 activity because it demonstrates adoption of emerging infrastructure. Farmers engaging in swaps, staking, and bridging on L2s increase visibility and credibility. Layer 2 activity often carries lower fees, encouraging consistent participation. Many high-value airdrops target early adopters of these ecosystems to promote network growth. Multi-L2 engagement strengthens eligibility while building wallet reputation across multiple networks. In short, Layer 2 interactions are a strategic and cost-effective way to maximize both exposure and potential rewards.

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