The “contact us” button on Claim just opens iMessage and fills in the founders’ numbers Surprised by how much extra feedback people are willing to give via this channel
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Building a rewards app is interesting because you can start to price UX friction. Try to give a user $5 but they don’t complete the action? Somewhere in your user flow, there’s at least $5 worth of friction.
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Excruciatingly obvious lesson in retrospect: On a consumer app, every screen needs to have at least one very clear action that the user can take. “What do I do next?” is a failure state.
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