Founders

We’re living through a shift in what it means to be a founder. The old playbooks—build first, find customers later—don’t fit the pace of today’s internet. Even the Lean Startup era, with its MVP-first mentality, still pushed distribution to the end of the process. But founders today can’t afford to treat distribution as an afterthought. They’re launching in public, building alongside their communities, and turning audiences into early adopters. This is the rise of the distribution-first founder.

We’re living through a shift in what it means to be a founder. The old playbooks—build first, find customers later—don’t fit the pace of today’s internet. Even the Lean Startup era, with its MVP-first mentality, still pushed distribution to the end of the process. But founders today can’t afford to treat distribution as an afterthought. They’re launching in public, building alongside their communities, and turning audiences into early adopters. This is the rise of the distribution-first founder. https://paragraph.com/@jonathancolton.eth/the-rise-of-the-distribution-first-founder

📷 + Channel Owner /nature | Go-To-Market and Service Design Sprint Master /distribution

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PhD Student - Researching the future of AI, Blockchain and the Creator Economy @ Korea Uni