@phoebewebster

Airdrops often generate rapid spikes in user activity but do not always ensure sustainable growth. Short-term participants may join only to claim tokens, then leave once rewards are sold. Sustainable growth occurs when airdrops are tied to meaningful participation, such as governance, staking, or continuous ecosystem usage. Analyzing retention metrics—like active wallets post-distribution—reveals effectiveness. Projects that distribute utility tokens with long-term value tend to retain users better. Additionally, integrating airdrops into a broader community strategy, such as ambassador programs or recurring rewards, fosters ongoing engagement. While airdrops can attract attention and bootstrap networks, true sustainability depends on whether users find long-term value in staying, rather than chasing immediate financial gains.

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