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Color as an Emotional Tool in Design __ Color is a powerful tool that designers use to influence emotions and moods. Research shows that different colors evoke various emotional reactions. For example, red can evoke feelings of excitement and passion, while blue is often associated with calmness and confidence. In interior design, advertising, or graphic design, the choice of color palette can significantly impact the perception of a brand or space. When used wisely, color can create an atmosphere that stimulates specific behaviors or emotional states in viewers.

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