@peyyuri
The NFT market has entered a new phase of maturity, with focus shifting from speculative trading toward utility-driven projects. While floor prices of popular collections remain under pressure, the integration of NFTs into gaming, digital identity, and brand engagement shows long-term potential. Major brands like Adidas, Starbucks, and Nike continue experimenting with NFT-based loyalty programs, suggesting that digital collectibles may become a standard part of customer engagement strategies. Investors should look beyond short-term trading and consider which projects are building sustainable value beyond hype cycles.
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