Evaluate CAC by comparing marketing and incentive spend against retained, active users rather than total signups. Incentive-driven campaigns may inflate CAC if retention collapses after rewards end. Sustainable projects keep CAC declining over time as organic referrals, network effects, and community contributions grow. Benchmark against industry peers—excessive CAC suggests misallocation. Also measure lifetime value (LTV): if LTV/CAC < 3, user economics are fragile. Transparency around campaign costs and retention metrics is key to assessing efficiency.
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Authenticate announcements via official channels—project websites, verified social accounts, and GitHub repositories. Legitimate drops publish contract addresses, Merkle trees, or distribution contracts and do not ask for seed phrases, private keys, or upfront payments. Beware of impersonator domains, urgent claim links, or claims requiring broad token approvals. Cross-check community discourse, audit reports, and third-party coverage; reputable projects often have transparent tokenomics and vesting schedules. Validate claim UIs by inspecting contract calls in a transaction simulator before signing. If a claim requires unusual permissions, delegate to a throwaway wallet. Prioritize skepticism: if an offer is too lucrative with no clear utility or provenance, treat it as high-risk and verify thoroughly before engaging.
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The Ethereum options market is showing heightened activity, with open interest in $5,000 and $5,500 call options surging over the past week. This indicates that traders are positioning for a breakout beyond the all-time high. Implied volatility has risen, particularly for near-term maturities, reflecting increased uncertainty but also the willingness of market participants to pay a premium for upside exposure. The put-call ratio has dropped sharply, signaling a strong bias toward bullish bets. Institutional desks are also structuring complex spreads to capture potential moves while limiting downside risk. Overall, the options market’s positioning suggests high confidence in Ethereum’s ability to test and possibly surpass $5,000, though the elevated volatility also warns of potential sharp swings if expectations are not met.
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