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Luxury giants Gucci, Louis Vuitton, and Prada are stepping into Web3 with a splash. Gucci is pioneering NFTs, embracing digital art and collectibles, while Louis Vuitton is developing a digital universe, offering immersive brand experiences. Prada, on the other hand, is focusing on blockchain-powered authentication for its products, ensuring exclusivity and traceability. These moves signal a significant shift in the luxury market towards embracing digital innovation and the metaverse.